Bootcamps are short, intensive training programs that help students develop practical skills to pursue entry-level jobs. A social media management bootcamp prepares enrollees to apply for social media manager jobs. Students receive a condensed education in social media platforms, digital marketing strategies, content creation, and analytics.
As organizations increasingly use social media as part of their day-to-day strategic marketing plans, demand for skilled social media managers continues to rise.
Start your search for the right social media management bootcamp here. We explain what to expect from a typical program, including the skills you will learn and the typical cost. This guide also covers career opportunities and salaries for graduates, along with comparing social media management bootcamps with other computer science education options.
What Is a Social Media Management Bootcamp?
A social media management bootcamp provides short-term, intensive training and education that prepares participants to apply for jobs in social media management. General bootcamps usually focus on coding and other basic tech skills.
Social media management bootcamps explore digital and social media marketing, search engine optimization (SEO), audience engagement, and content creation. Students learn to use popular social media management tools, launch strategic campaigns, and understand analytics.
Bootcamp lengths vary, but a 2017 survey found the average full-time program lasts about 13 weeks. Independent providers and university-affiliated programs offer social media management bootcamps online and on campus through full-time and part-time enrollment.
Bootcamps usually take significantly less time than associate and bachelor's degrees. In some cases, bootcamps can cost less than a traditional college program. These programs also have less stringent admission requirements than colleges. Bootcamps emphasize skills development and career preparation, while college programs take a broader and more general approach to education.
Skills Learned in Social Media Management Bootcamps
Social media management bootcamps can cover a wide set of abilities. Students learn to improve their communication skills and hone their creativity. They also receive training on managing audience interactions on social media, using analytics to improve marketing efforts, and creating social media content calendars.
Below, we discuss some of the skills that students may learn in social media management bootcamps.
- Digital Marketing: Social media management bootcamps typically focus on foundational digital marketing skills. This includes a working knowledge of online marketing strategies, including for email, social media, and search engines. Students learn to hone marketing campaigns and target different audiences.
- Search Engine Optimization: Social media managers use SEO efforts to increase the number and quality of unpaid users coming to specific websites. Social media bootcamps cover SEO best practices for keywords and ways to improve user experience design.
- Content Creation: Enrollees learn the ins and outs of creating content for various social media platforms, including tailoring content to specific platforms. Bootcamp participants get practice with copywriting, video creation, photography, and creating GIFs for social media.
- Using Social Media Platforms: Social media management bootcamps help students gain basic skills to drive their organizations' goals with the most popular social media platforms, including Facebook, Instagram, Twitter, and TikTok.
What Will a Social Media Management Bootcamp Cost?
The cost of a social media management bootcamp varies by program length, provider, and format. Although they may cost less than traditional college degrees, bootcamps are still a significant financial investment for many students. A 2017 bootcamp survey reported that typical costs for coding bootcamps range from about $7,500-$13,950.
Consider the overall cost of a bootcamp, not just the tuition. Other considerations include materials or software needed for the bootcamp, application fees, and travel. Options for paying for a social media management bootcamp may include discounted upfront payments, installment plans, and private loans.
Some bootcamps provide job guarantees that promise students their money back if they do not find jobs in a certain amount of time after finishing the program. Others offer income share agreements, which require no money upfront and allow students to begin paying back tuition once they get a job.
- Get more details about bootcamp costs
- Learn how to pay for a coding bootcamp
- Explore financial aid and scholarship options
- How do income-share agreements work?
What Jobs Can I Get After a Social Media Management Bootcamp?
Social media management bootcamps can prepare participants to apply for social media and digital marketing roles. Major employing industries include advertising and public relations, information, and management. Average salaries for social media professionals start at around $53,000 for social media managers and increase to about $79,000 for social media directors.
Below, we describe four careers someone can pursue after completing a social media management bootcamp.
Social Media Manager
A social media manager oversees all tasks related to an organization's social media efforts. Typical job tasks include managing social media pages and profiles, creating social media content, and tracking analytics. A social media management bootcamp can help develop digital and social media marketing, SEO, and communication skills.
Average Annual Salary: $53,060
Social Media Strategist
Social media strategists develop effective marketing strategies to accomplish goals. Tasks may include working with social media influencers, creating campaigns to reach new customers, writing reports, and making internal presentations. A social media management bootcamp covers the knowledge and skills a social media strategist needs to succeed.
Average Annual Salary: $55,590
Digital Marketing Manager
These professionals develop digital marketing plans that contribute to their company's goals. They need a strong understanding of e-commerce, SEO, and online brands. Most employers require a bachelor's degree for this position. A social media management bootcamp can help you develop an area of specialization within digital marketing that can differentiate you from other digital marketing managers.
Average Annual Salary: $69,820
Social Media Director
Professionals in this advanced role hold many of the same responsibilities as social media managers. They may work with other managers in sales, marketing, and branding to develop an overall strategy for using social media to accomplish company goals. Typical duties include monitoring customer interactions on social media, using analytics to create social media strategy, and developing social media campaigns.
Average Annual Salary: $79,060
Other Computer Science Education Options
Individuals can pursue many other pathways for education in computer science. Some of these pathways can replace or build upon skills students would learn in a social media management bootcamp. Completing these learning options can increase hiring opportunities for graduates.
Associate Degree in Computer Science
This two-year degree may suit individuals looking to explore computer science without committing to a bachelor's program. Students gain an introductory understanding of computer science and basic information technology skills.
Bachelor's Degree in Computer Science
A bachelor's degree in computer science prepares learners to pursue many entry-level jobs. Students should consider a bachelor's if they seek a broad understanding of the theory of computing and want to open the door to various technical computer science jobs.
Master's Degree in Computer Science
Consider a master's in computer science to unlock more career advancement opportunities at the management level. A master's can make you a more competitive job candidate and help you earn a higher salary.
Ph.D. in Computer Science
A Ph.D. in computer science can make sense for someone who wants to study the theoretical computing-related issues of social media management. This degree prepares graduates for university teaching and research jobs.
Explore Other Coding Bootcamps
Students can consider coding bootcamps focused on other topics, as well. Completing a different bootcamp can help you develop different technical skills to pursue other job opportunities.
Best Bootcamps for Social Media Management
This list includes social media management bootcamps currently accepting students. It is an alphabetical list, not a ranking. All of the bootcamps listed can help prepare participants for tech careers in the United States. These intensive programs are not casual, informational courses. Explore some of the best social media management bootcamps below.
Bootcamps offered in partnership with Trilogy Education Services
Trilogy Education Services partners with global universities and tech companies to offer digital skills training. Its offerings include courses relevant for students interested in social media management bootcamps.
- Arizona State University
- Columbia University
- The George Washington University
- Georgia Tech
- Michigan State
- Rice University
- University of California, Berkeley
- University of California, Davis
- University of California, Irvine
- University of Central Florida
- University of Denver
- University of Kansas
- University of Minnesota
- University of Wisconsin
- The University of North Carolina at Chapel Hill
- The University of Texas at Austin
- University of Miami
- University of Wisconsin-Madison
- Vanderbilt University
Frequently Asked Questions About Social Media Management
Will a social media management bootcamp get me a job?
A social media management bootcamp can prepare participants for jobs like social media manager, social media specialist, and digital marketer. Additional education or experience may be necessary for some positions.
How much does a social media management bootcamp cost?
The price of a social media management bootcamp varies by provider, program length, and format. The typical cost of bootcamp was $7,500-$13,950, according to a 2017 bootcamp survey.
What qualifications do I need for social media management?
Common requirements for social media management jobs include experience with various social media platforms, including Facebook, Instagram, Twitter, and TikTok. Other important skills include content creation, data analytics, audience engagement, and digital marketing.
Do social media managers need a degree?
Social media manager degree requirements vary by position and employer. Many employers prefer applicants with bachelor's degrees, but a growing number of companies welcome candidates who take alternative educational paths like social media management bootcamps.
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