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Business and marketing bootcamps teach skills in project planning, search engine optimization (SEO), and data analytics. People enroll in coding bootcamps to learn new skills, launch new careers, or get ahead in their current roles. This roundup of marketing and business bootcamps is a great place to begin your search for the right program.
What Is a Business and Marketing Bootcamp?
Marketing and business bootcamps typically focus on business technology and digital marketing. They offer practical, skills-based training in a short time frame and usually accept applicants without much previous experience. In 2019, the average bootcamp lasted 16.5 weeks, according to a 2019 RTI International report. But, bootcamp lengths vary.
Business and marketing bootcamps cover topics like branding and strategy, data analytics, SEO, and content management. Participants practice using communication, teamwork, and decision-making skills. Students can find online and in-person bootcamps with options to study part time, full time, or at their own pace.
Marketing and business bootcamps combine business tech and skills. Completing a business and marketing bootcamp gives you a specialized area of expertise and can help you apply for positions in this field
Bootcamps require a shorter time commitment and can be less expensive than a traditional college degree. However, programs have intensive schedules that demand a lot of work in a shorter time period.
Skills Learned in Business and Marketing Bootcamps
Business and marketing bootcamps teach a combination of business technology, digital marketing, and general business skills. Students learn how to develop successful digital marketing campaigns, conduct business analysis, present marketing strategies to clients, and increase website traffic using social media.
Data Analytics: Students learn to analyze digital data to gain insights, increase return on investment, and meet other business skills. They may look at web analytics, social media analytics, and SEO analytics. Bootcamp participants get experience using tools like Google Analytics, Funnel, MixPanel, and SEMrush. User Experience (UX) Design: Business and marketing bootcamps often incorporate UX design into the curriculum. UX design is improving a user's experience as they navigate a website or use a digital product or service. It can include wireframing, user research, user testing, and prototyping. UX design can help an organization meet its broader business goals, sell more goods or services, and increase profits. Communication: Business and marketing bootcamp students learn valuable written and oral communication skills by working on group projects and interacting with classmates and instructors. Good communication skills, including delivering clear messages to the right audience, are crucial for business and marketing positions. Digital Marketing: Students learn about various digital marketing theories and strategies. Important digital marketing skills that most business and marketing bootcamps cover include content marketing, strategic planning, and email marketing. Students also learn SEO, social media advertising, storytelling, and social media marketing.
How Much Will a Business and Marketing Bootcamp Cost?
The cost of marketing and business bootcamps varies significantly. In 2019, the cost of a typical bootcamp ranged from $7,500-$13,950 with a median price of $11,900. When figuring out your bootcamp costs, consider the cost of tuition, required materials or software, and any additional fees.
Bootcamp participants usually do not qualify for federal student aid. However, bootcamps offer various payment choices. Options for paying for a bootcamp include private loans, paying upfront, and scholarships. Students may be able to use their GI Bill® money to pay for a bootcamp.
Sometimes bootcamps offer deferred tuition, which lets learners wait to pay tuition until they graduate. Income share agreements are contracts where students agree to pay a certain percent of their salary to the bootcamp provider for a set period of time. Some coding bootcamps provide job guarantees or do not require any payment upfront. Always be sure to read the fine print of any contract before signing.
- Get more details about bootcamp costs
- Learn how to pay for a coding bootcamp
- Can you use the GI Bill® to pay for bootcamps?
- How do income-share agreements work?
What Jobs Can I Get After a Business and Marketing Bootcamp?
Coding bootcamps can help students get the skills they need to start new technical careers. These can include jobs as a digital marketer, SEO specialist, and social media specialist. Other potential roles include business analyst and project manager. Many of these marketing and business roles may require a college degree.
Digital marketing specialists create and oversee digital marketing campaigns to help their organizations meet their goals. Typical tasks include analyzing digital traffic, creating digital content, and creating campaign reports. Business and marketing bootcamps usually cover various digital marketing skills.
Average Annual Salary: $51,090
A business analyst combines information technology and business skills to help their organization make good decisions. They need excellent analytical, project management, and data analysis skills. Business and marketing bootcamps typically include general business knowledge and skills.
Average Annual Salary: $63,950
Social media specialists help their organizations use social media to further their goals. They create social media content, monitor audience responses, and keep track of social media trends. Most business and marketing bootcamps include a section on social media skills.
Median Annual Salary: $62,800
Job Outlook (2021-31): +8%
A project manager plans and oversees projects for their organization. They track budgets, create timelines, and troubleshoot problems. A typical business and marketing bootcamp can help students develop project management skills.
Average Annual Salary: $76,370
Computer Science Education Options to Explore
Not sure if digital marketing is the best path for you? Consider opportunities in computer science. These education options build tech skills in coding, software development, and information technology.
Associate Degree in Computer Science
An associate degree in computer science can prepare graduates for some entry-level IT jobs like computer user support specialist. Students can also transfer to a four-year program and complete a bachelor's degree.
Bachelor's Degree in Computer Science
A typical four-year bachelor's program prepares students for many types of computing careers. It can provide a comprehensive understanding of the major computer science skills and knowledge.
Master's Degree in Computer Science
A master's degree in computer science helps qualify graduates for managerial and other high-level computing and IT positions. For roles like computer and information research scientist, employers typically require a master's.
Ph.D. in Computer Science
Students who earn the terminal degree in the field often find careers as university professors or researchers. A Ph.D. in computer science lets candidates develop an area of expertise in the field and write a dissertation on that topic.
Explore Other Bootcamps: You may consider other bootcamps instead of business and marketing. Other programs can help you learn skills in UX/UI, game design, and data science to meet various career goals.
Best Bootcamps for Business and Marketing
The following is an alphabetical list of popular business and marketing bootcamps currently offering intense and comprehensive training. These business bootcamps can suit individuals looking for upwardly mobile careers in business and marketing or business owners who want to apply these skills to their own ventures. Classes may occur on campus or remotely. Read on to learn more.
BrainStation is a digital skills training center that offers project-based bootcamps and certificate courses in coding, design, and marketing in over 100 cities.
Digital Marketing Bootcamp Online
This remote, live marketing bootcamp combines real-world marketing strategies with practical experience to prepare learners for competitive careers in digital marketing. The comprehensive curriculum includes content development and management, social media marketing, branding and strategy foundations, search engine marketing, and data analytics.
Each module ends with students applying new skills to complete projects for their portfolios. The instructor-led courses often feature guest speakers who share industry lessons with students.
Cost: $3,250-$15,000
Format: Online, full time/part time
Length: 12 weeks full-time, 35 weeks part-time
CIRR Member: No
Other Courses Offered by BrainStation
Web development bootcamp UX design bootcamp Data science bootcamp
BrainStation's Job Placement Assistance
BrainStation boasts a 6,500+ network of hiring partners and a proven placement record within 180 days of graduation.
Tech training institute General Assembly operates 15 campuses and 25 online communities worldwide. The school has placed over 11,000 graduates in high-paying tech careers since 2011.
Digital Marketing Part-Time
This beginner-friendly course suits junior marketers and professionals seeking careers in business technology. The curriculum starts with self-paced prep lessons before moving on to tactics for successful marketing campaigns, including social media, search strategy, conversion optimization, and Google Analytics. Each enrollee crafts an end-to-end marketing campaign across multiple channels as a final project.
The marketing bootcamp takes place in the evening for 10 weeks or as a one-week accelerated program.
Cost: $3,950
Format: Online/on campus; part time
Length: 10 weeks
CIRR Member: No
Other Courses Offered by General Assembly
Data analytics Data science UX design
General Assembly's Job Placement Assistance
General Assembly offers one-on-one career support and mentorship. According to its latest outcomes report, 95.7% of graduates found employment, with 74.4% hired within six months of graduation.
Georgetown University School of Continuing Studies offers graduate programs, professional certificate programs, and corporate training online and on-campus in Washington, D.C.
Digital Marketing Strategy Bootcamp
In this part-time program, students develop multi-channel digital marketing skills for identifying, engaging, and nurturing customer relationships. The course teaches methods for achieving business objectives, calculating return-on-investment of marketing efforts, and successfully presenting digital marketing strategies to stakeholders.
This marketing bootcamp also features soft skills training, such as critical thinking, innovation and design, analytical thinking, cognitive flexibility, and ethics and values.
Cost: $4,995
Format: Live online; part time
Length: 12 weeks
CIRR Member: No
Other Courses Offered by Georgetown University
Business essentials for successful managers Data analytics Finance for non-financial managers
Georgetown University's Job Placement Assistance
The University does not offer a job guarantee. Still, it features services like one-on-one career coaching, employer information sessions, alumni panels, and professional workshops to prepare students for the job market.
As one of the oldest design and coding schools, New York-based Noble Desktop offers business and technology programs, along with corporate training. The school began operations in 1990.
Digital Marketing Certificate
This intense marketing bootcamp includes courses in digital marketing strategy, search engine optimization, Google Ads, and social media marketing. Ideal for business owners looking to harness the potential of digital marketing or professionals aspiring to break into this competitive field, this certificate program teaches the required skills for developing SEO marketing campaigns and increasing and tracking growth with social media and email marketing.
The business bootcamp helps develop practical skills through real-world projects accompanied by instructor guidance. Students can also create custom schedules for classes based on their convenience.
Cost: $3,995
Format: Online/on campus; full time
Length: 5 weeks
CIRR Member: Yes
Other Courses Offered by Noble Desktop
Social media marketing certificate Full stack web development certificate Cybersecurity bootcamp
Noble Desktop's Job Placement Assistance
Noble Desktop offers enrollees career services, including portfolio development, interview preparation, job search training, and one-on-one mentorship.
Thinkful was founded in 2012 by the education company Chegg. The New York City-based organization offers remote, flexible online programs in data, coding, and design. Students get a cutting-edge curriculum and personal mentorship.
Digital Marketing Bootcamp
Thinkful's fast-paced digital marketing bootcamp teaches all the skills for creating brands, building audiences, and increasing sales. Students explore key topics, including the fundamentals of digital marketing, email and content marketing, customer insights, and the tips and tricks for driving ROI.
The curriculum includes self-paced lessons and live classes. There is no fixed start date, and candidates can join at any time. Thinkful also offers several payment options.
Cost: $4,900
Format: Online; part time
Length: 3 months
CIRR Member: Yes
Other Courses Offered by Thinkful
UX design Software engineering Data analytics
Thinkful's Job Placement Assistance
Thinkful's career coaches guide learners toward marketing roles with interview preparation, networking tips, and resume advice.
Bootcamps offered in partnership with Trilogy Education Services
Technology education company Trilogy offers business and tech bootcamps through affiliate universities. Also called the Workforce Accelerator, Trilogy Education Services aims to bridge the digital skills gap in various tech industries.
Arizona State University Columbia University George Washington University Georgia Tech Michigan State Rice University University of California, Berkeley University of California, Davis University of California, Irvine University of Central Florida University of Denver University of Kansas University of Minnesota University of Wisconsin University of North Carolina at Chapel Hill University of Texas at Austin University of Miami University of Wisconsin-Madison Vanderbilt University
Frequently Asked Questions About Business and Marketing
Will a business and marketing bootcamp get me a job?
Marketing and business bootcamps can help participants learn the technical skills they need to apply for new jobs in the field. Some bootcamps offer job guarantees that let students pay nothing upfront or get a tuition refund if they do not find a qualifying job within a certain amount of time after graduation.
How much does a business and marketing bootcamp cost?
The price of business and marketing bootcamps varies by provider. The cost of a typical bootcamp was between $7,500 and $13,950 in 2019. Factors that can influence price include program format, provider, and length.
What qualifications do I need for business and marketing?
The qualifications for business and marketing positions vary by employer and industry. Some careers require a bachelor's degree or an MBA and years of relevant professional experience. In many cases, a marketing and business bootcamp can help you develop the skills you need to apply for an entry-level job in the field.
Do you need a degree to work in business?
Many employers prefer business candidates with a college degree. Career switchers with a degree in another field may complete a business and marketing bootcamp to gain valuable skills.
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