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Business and marketing bootcamps teach skills in project planning, search engine optimization (SEO), and data analytics. People enroll in coding bootcamps to learn new skills, launch new careers, or get ahead in their current roles. This roundup of marketing and business bootcamps is a great place to begin your search for the right program.
What Is a Business and Marketing Bootcamp?
Marketing and business bootcamps typically focus on business technology and digital marketing. They offer practical, skills-based training in a short time frame and usually accept applicants without much previous experience. In 2019, the average bootcamp lasted 16.5 weeks, according to a 2019 RTI International report. But, bootcamp lengths vary.
Business and marketing bootcamps cover topics like branding and strategy, data analytics, SEO, and content management. Participants practice using communication, teamwork, and decision-making skills. Students can find online and in-person bootcamps with options to study part time, full time, or at their own pace.
Marketing and business bootcamps combine business tech and skills. Completing a business and marketing bootcamp gives you a specialized area of expertise and can help you apply for positions in this field
Bootcamps require a shorter time commitment and can be less expensive than a traditional college degree. However, programs have intensive schedules that demand a lot of work in a shorter time period.
Skills Learned in Business and Marketing Bootcamps
Business and marketing bootcamps teach a combination of business technology, digital marketing, and general business skills. Students learn how to develop successful digital marketing campaigns, conduct business analysis, present marketing strategies to clients, and increase website traffic using social media.
Data Analytics: Students learn to analyze digital data to gain insights, increase return on investment, and meet other business skills. They may look at web analytics, social media analytics, and SEO analytics. Bootcamp participants get experience using tools like Google Analytics, Funnel, MixPanel, and SEMrush. User Experience (UX) Design: Business and marketing bootcamps often incorporate UX design into the curriculum. UX design is improving a user's experience as they navigate a website or use a digital product or service. It can include wireframing, user research, user testing, and prototyping. UX design can help an organization meet its broader business goals, sell more goods or services, and increase profits. Communication: Business and marketing bootcamp students learn valuable written and oral communication skills by working on group projects and interacting with classmates and instructors. Good communication skills, including delivering clear messages to the right audience, are crucial for business and marketing positions. Digital Marketing: Students learn about various digital marketing theories and strategies. Important digital marketing skills that most business and marketing bootcamps cover include content marketing, strategic planning, and email marketing. Students also learn SEO, social media advertising, storytelling, and social media marketing.
How Much Will a Business and Marketing Bootcamp Cost?
The cost of marketing and business bootcamps varies significantly. In 2019, the cost of a typical bootcamp ranged from $7,500-$13,950 with a median price of $11,900. When figuring out your bootcamp costs, consider the cost of tuition, required materials or software, and any additional fees.
Bootcamp participants usually do not qualify for federal student aid. However, bootcamps offer various payment choices. Options for paying for a bootcamp include private loans, paying upfront, and scholarships. Students may be able to use their GI Bill® money to pay for a bootcamp.
Sometimes bootcamps offer deferred tuition, which lets learners wait to pay tuition until they graduate. Income share agreements are contracts where students agree to pay a certain percent of their salary to the bootcamp provider for a set period of time. Some coding bootcamps provide job guarantees or do not require any payment upfront. Always be sure to read the fine print of any contract before signing.
- Get more details about bootcamp costs
- Learn how to pay for a coding bootcamp
- Can you use the GI Bill® to pay for bootcamps?
- How do income-share agreements work?
What Jobs Can I Get After a Business and Marketing Bootcamp?
Coding bootcamps can help students get the skills they need to start new technical careers. These can include jobs as a digital marketer, SEO specialist, and social media specialist. Other potential roles include business analyst and project manager. Many of these marketing and business roles may require a college degree.
Digital Marketing Specialist
Digital marketing specialists create and oversee digital marketing campaigns to help their organizations meet their goals. Typical tasks include analyzing digital traffic, creating digital content, and creating campaign reports. Business and marketing bootcamps usually cover various digital marketing skills.
Average Annual Salary: $51,090
A business analyst combines information technology and business skills to help their organization make good decisions. They need excellent analytical, project management, and data analysis skills. Business and marketing bootcamps typically include general business knowledge and skills.
Average Annual Salary: $63,950
Social Media Specialist
Social media specialists help their organizations use social media to further their goals. They create social media content, monitor audience responses, and keep track of social media trends. Most business and marketing bootcamps include a section on social media skills.
Median Annual Salary: $62,800
Job Outlook (2021-31): +8%
A project manager plans and oversees projects for their organization. They track budgets, create timelines, and troubleshoot problems. A typical business and marketing bootcamp can help students develop project management skills.
Average Annual Salary: $76,370
Computer Science Education Options to Explore
Not sure if digital marketing is the best path for you? Consider opportunities in computer science. These education options build tech skills in coding, software development, and information technology.
Associate Degree in Computer Science
An associate degree in computer science can prepare graduates for some entry-level IT jobs like computer user support specialist. Students can also transfer to a four-year program and complete a bachelor's degree.
Bachelor's Degree in Computer Science
A typical four-year bachelor's program prepares students for many types of computing careers. It can provide a comprehensive understanding of the major computer science skills and knowledge.
Master's Degree in Computer Science
A master's degree in computer science helps qualify graduates for managerial and other high-level computing and IT positions. For roles like computer and information research scientist, employers typically require a master's.
Ph.D. in Computer Science
Students who earn the terminal degree in the field often find careers as university professors or researchers. A Ph.D. in computer science lets candidates develop an area of expertise in the field and write a dissertation on that topic.
Explore Other Bootcamps: You may consider other bootcamps instead of business and marketing. Other programs can help you learn skills in UX/UI, game design, and data science to meet various career goals.
Best Bootcamps for Business and Marketing
The following is an alphabetical list of popular business and marketing bootcamps currently offering intense and comprehensive training. These business bootcamps can suit individuals looking for upwardly mobile careers in business and marketing or business owners who want to apply these skills to their own ventures. Classes may occur on campus or remotely. Read on to learn more.
Bootcamps offered in partnership with Trilogy Education Services
Technology education company Trilogy offers business and tech bootcamps through affiliate universities. Also called the Workforce Accelerator, Trilogy Education Services aims to bridge the digital skills gap in various tech industries.
Arizona State University Columbia University George Washington University Georgia Tech Michigan State Rice University University of California, Berkeley University of California, Davis University of California, Irvine University of Central Florida University of Denver University of Kansas University of Minnesota University of Wisconsin University of North Carolina at Chapel Hill University of Texas at Austin University of Miami University of Wisconsin-Madison Vanderbilt University
Frequently Asked Questions About Business and Marketing
Will a business and marketing bootcamp get me a job?
Marketing and business bootcamps can help participants learn the technical skills they need to apply for new jobs in the field. Some bootcamps offer job guarantees that let students pay nothing upfront or get a tuition refund if they do not find a qualifying job within a certain amount of time after graduation.
How much does a business and marketing bootcamp cost?
The price of business and marketing bootcamps varies by provider. The cost of a typical bootcamp was between $7,500 and $13,950 in 2019. Factors that can influence price include program format, provider, and length.
What qualifications do I need for business and marketing?
The qualifications for business and marketing positions vary by employer and industry. Some careers require a bachelor's degree or an MBA and years of relevant professional experience. In many cases, a marketing and business bootcamp can help you develop the skills you need to apply for an entry-level job in the field.
Do you need a degree to work in business?
Many employers prefer business candidates with a college degree. Career switchers with a degree in another field may complete a business and marketing bootcamp to gain valuable skills.
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